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About the Managing Director

Joe Francica

Joe is one of the foremost industry advisors on location intelligence and geospatial technology.

  • Widely published featuring numerous thought leadership blogs and producer of over 200 webinars.
  • Founder of the original Location Intelligence Conference.
  • 30+ years' experience in product marketing and market research.
  • He's worked for startups, major corporations and is the former editor-in-chief of Directions Magazine. 
  • A featured speaker in the documentary The Geospatial Revolution.
  • Contributed to the U.S. Department of Labor's Geospatial Competency Model.
  • Crafted the curriculum for Penn State's Course entitled, "Location Intelligence for Business" (GEOG 850).
  • Founded GeoHuntsville, a 501c6 non-profit (see below) and Exemplar City, a 501c3, organization.
  • His expertise in geospatial technology spans myriad industries including retail, insurance, banking, and real estate.


If you're navigating growth, positioning, or market strategy in the geospatial space, I’m currently working with a limited number of clients. Contact me for a 20-minute introductory call.


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The Launch of GeoHuntsville...founded by J. Francica

GeoHuntsville is a 501c6 non-profit organization to foster the network of geospatial technology professionals in the Huntsville, Alabama region.

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