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All Things Location Podcast
Marketing is a Process
Marketing is a choreographed set of activities whose primary purpose is to drive sales.
Tactics Drive Marketing Strategy
In this episode of the All Things Location podcast, the focus is on identifying a tactical element of marketing and of your marketing plan that drives a consistent strategy, not the other way around.
Technology's Shiney Object Problem
Geospatial and for that matter all of technology right now has a shiny object problem. What most companies fail to realize is that people don't buy features…they buy the benefits.
Beware of Escaping Products
Don’t let your products escape into the market without the proper marketing plan and an execution timeline that realizes sales opportunities.
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